Social media marketing is at an all-time high and every other day there is a new trend coming that is helping businesses grow greatly without any doubt and people are quite happy about it. The new trends are entertaining and are also proving beneficiary for brands as well as for creators too.
Talking about the number f trends coming up, I can understand that it can get difficult to keep up with them if you are running a brand or doing more than one thing at a time. In that case, we are compiling a list of new trends that you must know about before they go out!
But before moving forward, if it’s really hard for you then you can also ask for help from some amazing agencies that are out helping creators and businesses on a daily basis. I know of a social campaign management agency, Perpetual Group that is of great help without any benefit of the doubt. Not going more into the details, as you can find them with the link, so better let’s move on with our topic for today!
7 New Social Media Marketing Trends for 2023
Down here, I am going to talk about the top 7 new social media marketing trends that can help you get more traffic and leads. So, better let’s begin with the first one:
- Tik Tok is of great help:
TikTok came into existence in these recent years from 2019 to now tik tok has gained a massive audience and you can easily get views on tik tok. I believe that if you are a small creator or have just started on any social, tik tok is a great platform to begin with and even in the upcoming years, it is going to get more viral than anything else. So, tik tok marketing is one of the finest things that you can do seeing the current situation.
- You tube shorts are here to stay:
According to the statistical data and analysis report, it is believed that on a daily basis, youtube short receives billions of views. Also, creators and social managers are smart enough to use the short for generating traffic on their channels. So, I believe that if someone you tube shorts are getting more views than the long-format content then one should go for that too.
On the other side if you are thinking about going with youtube shorts then let me make it clear to you that you will be able to get your monetization based on your youtube shorts. Despite all the benefits and leverage, your monetization is still dependent on the subscribers and the long-format content videos.
- LinkedIn is getting bigger:
The world is now all about personal branding and one of the best platforms for personal branding these days and even after years will be LinkedIn and there is no doubt about it. If you are an expert or even a beginner in any field, LinkedIn is the one platform that will help you stand out for sure. Get better job opportunities, explore your field more, and get better at what you do, all you need is LinkedIn. With the help of personal branding, you can go from the start to an expert level just in the matter of some posts by expressing your thoughts on the platforms or even in simpler words by being an expert.
- Strong game of short-form content:
It would be no wrong to say that social media now and in the upcoming years is going to be all about short format content. With short format content what really here I mean is short format video content. Yes, there is an alteration because earlier in 2023, social media started to give more views and coverage to short-form video content as compared to picture posts and long igtv videos if we specifically talk about Instagram and Facebook.
Considering that, brands that are looking for ways to grow should at the priority must go for video content and if you are considering a creator then you must ask for a short video format promotion to avail the right benefit.
- Creators over celebrities:
On social media, the preference of creators and influencer content is real as compared to celebrities. From businesses to general audiences, people are educated enough that they know from where they will be getting the right recommendations. The industry of creators and influencers is growing at a great speed and there are some specific reasons behind it.
Generally, we see a creator from their start, and seeing them using products and stuff in front of the camera and building a relationship with them helps us build a trust factor. On the other side, we are not used to seeing celebrities doing the same on social media but they are more for having updates on their recent and upcoming work. That’s basically why brands and people trust creators more and they get more offers than celebrities with even bigger numbers.
- Creators for small brands:
Small brands are the biggest contribution to building a creator and so is the opposite for the brand. Now you must be wondering how to let me tell you here. See for a small brand what they need is reviews from people that have an audience be it large or small. Giving a review on a small brand/business product can help you get an audience from the brand’s page and the brand will automatically gain customers from your page on the basis of your review. I personally really like the idea and this initiative of putting businesses on socials and growing them with the help of influencer marketing but I believe that’s a topic for another day.
But, if you are interested in the marketing service, I have something for you. A recommendation of strategic marketing services Riyadh that can help you in transforming your business with their highly equipped specialists in the field of marketing and specifically branding.
The world is all about marketing your products and also personal branding and if you are lacking in these, there is no future for you and you are not going to expand in the coming years. Meanwhile, I must add that it is high time to get yourself and your brand online! That being said, I would like to end this article and hope to see you again with another one.