In today’s world, it’s easy to forget that not everyone can see our content – whether they’re on the other side of a computer screen or just too far away. Videos are particularly challenging because they require viewers to pay attention from beginning to end in order to get the full picture. But if you remember anything else about today’s era, it’s that there are solutions for almost everything. That’s why today we’re going to talk about how you can customize your videos so that they appeal to different types of viewers. You can buy YouTube watch time on Subpals to help you increase your engagements. If you follow along, chances are you already know this, but more than half of Americans watch video content online every day – that means there’s a lot of money in creating an engaging video for those viewers.
Know Who You’re Targeting
When you’re starting out, keep it simple. Focus on the key audiences who are likely to be interested in your content. Once you’ve identified the types of people who are going to find your videos interesting and useful, you’re well on your way to creating a successful video strategy. For example, if you’re creating a tutorial on how to cook chicken nuggets, you might assume that most of your viewers will be families who enjoy eating chicken nuggets. But what if you’re a vegan who cares more about the nutritional value of your meal than its taste? What if you’re a health-conscious family who prefers to get their protein from other sources? You want to make sure that your video appeals to people in all of those situations, and so you’ll want a video that addresses those particular needs.
Use Different Audio
Many content creators know that they need to use voiceover to create captions, but they don’t always take the extra step of changing the audio. While viewers might get the majority of their information from captions, they won’t be able to fully understand the video’s meaning without also hearing the visuals. A good example of when this is important is when you’re creating tutorials. If you’re making a video showing how to assemble a desk, the instructions might rely heavily on visuals such as images of the various parts of a desk. However, you might find that your audio is distracting the viewer. You want to make sure that your audio isn’t too quiet, or too loud, or otherwise detracting from the video.
Provide Versions For Different Audiences
Most people will watch your videos on the web. But the same can’t be said for the majority of mobile devices. While more than 50% of Americans own a smartphone, the number is significantly lower for tablets. Mobile viewers will appreciate being able to view your videos in a different format than the standard web view. That could mean adding closed captioning for viewers who are deaf or hard of hearing or creating a mobile-friendly format for viewing on mobile devices.
Add Graphics and Animations
You know that graphs, charts, and other visual elements can make your content much more engaging and memorable. But what if you want to go further? What if you want your visuals to be more memorable than your content? Visuals are important, but they’re far from the only type of content your viewers will see. Video content is almost always paired with images, text, and even sound. And while visuals are extremely important, they’re not always the most memorable type of content. That’s why you want to use some of the other types of content as well. You want your video to be one piece of a much larger puzzle.
Use Smarter Text
Yes, your photos and videos are pretty and will definitely help you build an audience, but they aren’t the whole story. The text you use in your videos is vital as well. Many people are quick to assume that they need to go out and find a professional to write captions for them. But that isn’t always necessary. Many video sharing platforms allow you to write your own captions, which is a great way to create personalised content. Beyond that, you can also use more clever, engaging captions. An example of this would be the caption for the video about how to build a desk. Most of the captions could be a list of steps, with a short explanation of each step. However, you can make the caption more engaging by adding a few sentences at the end, like “Don’t forget to tune your guitar before you play.”
Keep Testing Until You Find The Right Mix
There’s no question that you want to make sure your video works for different types of viewers. Unfortunately, you also want to make sure that your video is enjoyable for the majority of viewers. You can’t do either of those things by making one change at a time. Instead, you need to make lots of adjustments in order to find the right balance. Let’s say you’re creating a food video. You might assume that most of your viewers will be people who enjoy eating your food, but you also want to make sure that those viewers enjoy watching you eat as well. While you can make adjustments to appeal to one type of viewer, they might not be enough to appeal to both types. That’s why it’s important to create content that works for a wide variety of different types of viewers.
Don’t Be Afraid To Change Things Up Again
This might be the most important tip of all. You’ve created a video that’s perfect for some types of viewers. But all of a sudden, the trends are shifting again. You might discover that you’ve become too dependent on one type of content. For example, if you’re a health-conscious vegan, you might find that your videos are all about recipes. But then the trend shifts again, and you start seeing more and more videos about debunking myths, or empowering people. You can’t stay in one place and expect your videos to have a significant impact. That’s why you need to be constantly evolving and adapting to the changing needs of your viewers.
If you customize your videos for different types of viewers, you’re more likely to attract new viewers and increase your video viewership. That’s because your videos will be more interesting to a larger audience. In order to do this, you need to be aware of different types of viewers and customize your videos accordingly.