Major brands devote a significant amount of time and money to designing product packaging. The right combination of colors, images and fonts can increase the appeal of a product to a target demographic. A brand can also use recyclable packaging that reflects its values. Any producer of consumables may be able to increase sales by following a few simple food packaging design tips.
What Are the Best Packaging Colors?
The best colors for packaging depend on products and target consumers. It is generally a good idea to select primary or accent packaging colors that represent the contents in some way. At the same time, a product package should also stand out from similar products on the shelf.
Consumables brands may want to consider the values of their brand or the concepts that consumers should associate with products. Bright colors pique interest and may be appealing to younger consumers. Deeper shades can suggest a more serious and sophisticated approach.
Some colors have a longstanding association with ethically-sourced, natural or organic products. In general, green or brown packaging tends to indicate wholesome products that are down-to-earth. Packaging of practically any color can still benefit from being recyclable or sustainable, as an increasing number of consumers seek out products with eco-friendly packaging.
Top Packaging Types for Your Products
Flexible packaging is a leading trend for consumable goods. Based on the product you are selling, you may prefer stand-up or lay-flat pouches, films or rollstock. Many wellness products that are sensitive to exposure to air or moisture are packaged in custom mylar bags.
Brands pursuing recyclable or sustainable packaging should ensure that every layer of film meets standards for product protection and disposal. Dual-layer films that meet requirements for the How2Recycle store drop-off program are popular choices.
PE films are fully customizable and recyclable. Other options, such as compostable films, may also be available. A brand should determine which packaging materials are the best choice for protecting and presenting products.
Distinctive Fonts for Food Packaging
In addition to packaging colors and materials, fonts on packaging also have a significant effect on consumer perceptions. Brands may want to combine specialized fonts for products with standardized brand fonts.
Fonts used on product packaging should be easy to read. A study indicated that consumers consider fancy script difficult to read. In general, this type of font is best suited for products that want to emphasize elegance and luxury. Fonts inspired by hand-script look more playful.
A bold font in a larger size achieves maximum visibility on the shelf. It still may be possible to stylize this approach to printing on packaging in ways that match the contents or brand. A digital package printing service offer brands a choice of many fonts as well as smart QR-code packaging.
No matter what approach a brand takes to package design, the materials used should protect products. A packaging and digital printing service can find ways for brands of any size to improve the look and feel of packaged products in addition to offering options for recyclable and sustainable packaging materials.